COLLEGE POINT,
New York -- To expand its presence in
home centers and build consumer awareness for its
garage door systems while rolling-out the revolutionary
new idrive™ garage door opener, Wayne-Dalton® Corp.
teamed-up with SBC Advertising and Display Technologies
to create an interactive and innovative, high-impact,
in-store merchandiser for placement in Lowe's Home
Improvement Warehouses this summer.
Wayne-Dalton, a global
manufacturing leader of innovative garage door systems,
needed a powerful, consumer-friendly display that
was durable, flexible and delivered to meet a demanding
summer rollout schedule. Display Technologies, a
leading, international producer and designer of retail
merchandisers, manufactured all of the displays'
hardware, and began shipping the displays to 600
Lowe's Home Improvement Warehouses in June 2002.
The firm plans to complete delivery by August 31st.
SBC Advertising, a leading retail ad agency, created
bold, eyecatching graphics for the in-store merchandiser.
Planned and designed
after extensive consumer research, sales analysis,
andtest marketing,
the Wayne-Dalton Display was designed to appeal to
thegrowing
DIY female audience through "beauty messaging." Lowe's
objectives were
to educate consumers about garage doors and openers
and grow its business
in special order garage door sales and installation
services.
The immense, permanent
aisle display, which is 16-feet tall and 24-feet
long, features
Wayne-Dalton's name and bold brand graphics on its
signature bright, vivid,
yellow background. Featuring a mini garage door and
a working model of the
new idrive™ opener, the durable, display walks
the consumer through a simple
three-step selection process that includes door model
selection, choosingdoor
options (such as color and windows), and ordering
the appropriate Wayne-Dalton
opener.
The consumer-friendly
merchandiser includes garage door panel cutaways
to clearly
show differences between insulation levels, and lighted
swinging door panels
that display all color and window options. The garage
door design center features
a panel mounted on a swinging door, with space behind
for storage, and an
interactive idrive™ opener bay (a 6-foot by
4-foot section with graphics highlighting
a working mini-model of the new idrive™). A
universal garage door
accessory area makes it easier for consumers to choose
accessories that work
with all of the available doors.
In addition, the Wayne-Dalton
Garage Door System display touts Lowe's services
with a 14-day installation guarantee, as well as
the opportunity for consumers
to purchase a 1-, 3- or 5-year extended warranty
which is offered on all
Wayne-Dalton doors and openers.
The custom display
is easy-to-assemble, easy-to-maintain, and easy-to-update in
the field.
Based in Mt. Hope,
Ohio, Wayne-Dalton Corp. has offered innovative products
and new ideas to the garage door industry since its
inception in 1954. The
first company to develop energy-efficient, insulated,
garage doors, Wayne-Dalton
introduced pinch-resistant doors and safely enclosed
springs which led to the
launch of the first national garage door safety program.
SBC Advertising is
an award-winning agency specializing in retail advertising, public
relations, business-to-business, and interactive
Internet services, from its Columbus,
Ohio headquarters.
Wilkesboro, N.C.-based
Lowe's Home Improvement Warehouse, a division of Lowe's
Companies, Inc., is the world's second largest home
improvement retailer,
the 13th largest retailer in the U.S., and the 30th
largest retailer worldwide.
With over 100,000 employees, Lowe's is improving
Home Improvement
for over seven million do-it-yourself retail and
commercial business customers
each week.
In addition to innovative,
custom display solutions, Display Technologies offers the
award-winning TechStoc™ line of retail point-of-purchase
displays: floor racks;
gravity feed displays; in-line shelf management systems;
springloaded trays;
serpentine dispensers; bulk food merchandising systems,
and cold-servesamplers,
such as ice barrels, slide tracks, and coolers.
For more information,
call Display Technologies at 1.800.424.4220 or visit
its web site.
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