COLLEGE POINT,
New York -- To build in-store sales and
enhance brand awareness and product visibility
in crowded, competitive retail environments for
its Ocean Potion brand, Sun & Skin Care Research
customized Display Technologies' TechStoc Floor
Rack. Display Technologies, a leading, international
designer and manufacturer of innovative pretooled
displays and customized merchandisers, produced
and distributed these floor racks to mass merchants,
supermarkets, drug chains and c-stores, nationwide.
Display Technologies'
TechStoc Floor Rack offers a broad range of Ocean
Potion brand name products to attract health-conscious
beachgoers. The merchandiser displays a mix of products:
Sun Protection for Kids, Sports Lotions, and Spray
Lotions; Tanning Sprays, Oils, Gels and Lotions;
and After Sun Aloe Lotions and Gels.
The colorful, durable
display was customized with Ocean Potion's colors
and graphics to increase brand awareness. The rack
was crafted with yellow trays, orange poles, and
a four-color, silk screened header depicting Ocean
Potion's logo and ad slogan featuring the face of
an attractive girl and an enticing beach setting.
The number of shelves and tray sizes were designed
to meet the marketer's exact specifications. Casters
were attached for retail flexibility and cross-merchandising
opportunities, enabling store personnel to relocate
the rack during seasonal promotions.
Included in the Optimizer
series of floor racks in Display Technologies' award-winning
TechStoc line, the merchandiser is crafted of high-impact
polystyrene, ships knocked-down and sets up easily
in the field without tools. It is an affordable,
high quality display readily available for immediate
delivery. The floor rack includes trays that are
23" wide and 13 9/16" deep, poles with
a height of 10 7/8", and header poles that are
22 inches tall, including six shelves and casters.
About Sun & Skin Care Research, Inc.
Founded in 1989 in Virginia Beach, Sun & Skin
Care Research offers a complete line of sun block protection
and soothing skin care products. In 1993, the firm
relocated its corporate headquarters and manufacturing
facilities to Melbourne, Florida where it produces
all products in-house. From mixing and creating formulas,
to packaging and distribution, Sun & Skin Care
Research offers a comprehensive, well-balanced line
of suncare products to help consumers tan, protect
and moisturize. The firm has pioneered tanning items
and protective sunscreens, enriching the formulas used
to help provide the skin with much need moisturizers
during a day in the sun.
About Display Technologies
Nearly two years since Cannon Equipment acquired controlling
interest of this firm, Display Technologies continues
to flourish as a leading, international designer and
manufacturer of innovative retail point-of-purchase
displays and bulk merchandising solutions. The firm,
along with Cannon Equipment and DCI Marketing, are
operating divisions of Cannon Solutions, a newly formed
corporate holding company.
Display Technologies offers the premier TechStoc™ line
of pretooled merchandisers, featuring: the new Visi-Floor™,
an all-in-one labor saving, gravity feed merchandising
system for the grocery retailer; the award-winning
Visi-Slide™ beverage organizer; customizable
floor racks; shelf management systems; flexible endcaps;
serpentine dispensers; and bulk merchandising displays
and systems. The firm also offers a broad range of
award-winning custom display solutions to meet clients'
brand specific needs.
For more information, call Display Technologies at
1.800.424.4220 or visit the firm's website at www.display-technologies.com.
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