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PRESS RELEASE
COLLEGE POINT,
New York -- When Keebler Company needed a
flexible, attractive and durable display to secure
prime location and sufficient floor space while introducing
bold, new brand graphics on the retail grocery level,
the firm contacted Display Technologies, NY to create
an innovative merchandising solution-- the customized
Keebler Endcap display.
Display Technologies designed
the merchandiser using graphics supplied by Launch Creative
(including 3-dimensional boxes, die-cut Elves and cookies),
and Cannon Equipment Company engineered and manufactured
the display. Over 1500 endcaps were delivered to mass
merchants, supermarkets and convenience stores nationwide,
during the first quarter of 2002. Display Technologies
is a leading point-of-purchase designer and supplier;
Cannon Equipment, based in Rosemount, Minneapolis, is
a manufacturing leader of displays and fixtures; and
Launch Creative is Keebler Company's creative agency.
The unique Endcap is a
permanent, point-of-purchase display designed to solve
many of the problems associated with high-volume merchandising
of snack foods on the retail level. A vertical floor
stand and food organizer featuring adjustable metal shelves,
it offers a space-saving, cost-effective endcap configuration
with side shelves.
The Endcap offers a multitude
of benefits for both Keebler Company and grocery retailers...
* Innovative merchandising
design boosts sales and product rotation; increases product
capacity while minimizing out-of-stocks; reduces stocking
time; and improves consumer friendliness.
* Attractive, colorful
presentation promotes Keebler's brand names-- heightening
consumer awareness and generating incremental purchases
with customized graphics and a bold, consistent look
for all signage including side panels and 3-dimensional
header that cantilevers over the top of the unit.
* The merchandiser's graphics
feature the time-honored Keebler Elves, assuring instant
brand recognition, and ensuring continuity of all Keebler's
advertising, promotional and merchandising campaigns.
* Unique configuration
enables Keebler to integrate a strategic mix of different
and complementary snacks including Chips Deluxe® and
Fudge Shoppe® cookies, and Town
House® and Cheeze-It® crackers. It was designed to accommodate the
full line of Keebler products in a variety of assortments, assuring that the
unit will always offer "a fresh, custom look."
* With a minimal number
of components, the system is one of the quickest of its
kind to be assembled in the field, on the market today.
* Bold, colorful graphics
are changeable and can be updated for special occasions
as "Back To School," "Halloween," and
other holiday seasons.
* Casters are available
for easy relocation and cross-merchandising capabilities
throughout the store.
For more information, call Display Technologies at 1.800.424.4220 or visit
its web site.
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Display Technologies
and the Display Technologies logo are registered
trademarks. All other company and product names may
be trademarks of their respective owners. Copyright © 2002
Display Technologies, Inc. All rights reserved.
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